2010 Projects
Janné loves texture! There isn’t a more appropriate statement in the whole world. Janné’s site was both exciting and scary to work on. When she first contacted me, she had already chosen colors, moods and textures. The fashion equivalent would have been wearing horizontal and vertical strips with polka dots, paisley, three flower prints and a Sunday hat.
Okay, maybe that last bit was a bit extreme, but there was a lot going on in the initial mood board and the final design does include paisley! It was a challenge to keep everything balanced without the texture totally taking over. In the end, I believe we achieved a good balance while keeping the majority of Janné’s textures. We split them up into each of her sections so they don’t all hit the viewer at once.
The final product is stunning. It fits Janné and she loves it. She commented in a phone conversation that everybody she’s shown it to has loved it too. I’d say that’s a job well done.
Scott Deardorff is probably best-known for his Photoshop smudge painting technique. After a wildly successful year sold out sessions of Smudge Painting in Photoshop at Digital Art Academy, Scott created two DVD-based video courses to help keep up with demand – the Mastering the Digital Canvas series.
To distribute his DVDs, Scott needed a website that he could update easily with future products and services and that had e-commerce functionality. E-commerce software is complicated and often difficult to manage. Based on some prior research I had done for my own site, I decided to take the usual WordPress site another step forward and add a customized shopping cart.
The custom shopping cart worked out very well. Being created totally from scratch, except the underlying framework, Scott and I could work together to create product pages that weren’t bogged down by the usual clutter of e-commerce packages. The result is simple, clean, very elegant and easy to use both for Scott and his customers.